David & Goliath

 

  

  

 

 

 

 

David & Golliath is a US based fashion brand that manufactures and sells apparel with designs based upon the creative work of Todd Goldmann, and his team of creative designers.

 

 

Over 50 Themes, 80 figures and 3500 graphics serve as a varied base. Founded in 2000, the company first offered only character T-shirts, but has expanded into a full range of tees, sleepwear and accessories.

 

 

The Themes are made for 14-24 year old teenager. However, there is also a line for children, young children and babies, to fresh up the day.

 

 

 

 

 

 

 



 

Todd

This ist he kid you knew in school, always daydreaming, getting in trouble, doing goofy things like eating frogs and boogers and stuff. He’s constantly terrorized by Trendy Wendy, whom he tolerates since she’s his only“friend“! Todd’s always upbeat, even when drowning and takes life as it comes at it, no matter how many rocks are thrown at him!

 

Trendy Wendy
She rules the schholyard and the shopping mall with a tiny fist! This ultimate diva in training is best „friends“ with Todd in the same way that a reserach scientist is „friends“ with his lab rat! Always out to best the boys in everything (and usually succeding), Trendy Wendy is aon track to grow up to be a movie star/power lawyer/toxic industrialist billionaire, or all three combined! Immovable object meet your irresistible force of nature, Trendy Wendy!

 

 

 

 

GoodbyeKitty

 

The little cat which live and live and ...

 

  

 

 

 

History

 

  • "Boys are Stupid, Throw Rocks at Them" Controversy - 2001 led to a breakout in exposure for the brand
  • Original T-Shirt line quickly expands inro sleepwear, fashion accessories, footwear, stationary and more through 2003
  • "Stupid Factory by David & Goliath" store partnerships start November 2003, expanding to 15 stores in under 4 years
  • "Fred is Red" character-based apparel & accessories line launches at Target June 2005- $60 million in sales in 18 month
  • "Stupid Factory by David & Goliath" licensing begins at Mid-Tier (Kohl's, Sears, Mervyns, JC Penney) September 2004 - over 80 characters opening order exceeds $2 milion
  • "Not So Perfect Pets" completed a 50 - store test Fall 2007

Licence categories for David & Goliath:

 

Apparel / Footwear / Stationary / Gift & Accessories / Toys & Games / Consumer Electronics / Promotions / Fashionaccessories / Jewellery / Watches / mobile content / bags / home furnishing