THE ANNOYING THING aka CRAZY FROG
The 1st character to emerge from the web and mobile into the mainstream. In less time than any other character ever the public awareness has become universal.
Target Group Crazy Frog is geared towards kids and teenager (secondary adults interested in new media)
Success-story Jamba decided to launch the character and the sound for mobile content, including screensavers and ringtones in January 2005.
Jamba! have generated revenues in excess of £ 100 Million from the ringtone, making it the most commercially successful ringtone of all times.
The hit debut single Axel F rocketed to no.1 chart position in May 2005 in 18 countries beating top acts like Coldplay and U2.
Popcorn, the second single, and the debut album Crazy Hits were released in August 2005 and reached no. 1 positions worldwide as well.
In December 2005 the Crazy Frog Racer videogame was launched in the market, selling more than 500.000 units within the first month, the second video game is scheduled to be launched in November 2006
Crazy Frog was the most successful brand in McDonald’s MP3 Player summer 2006 promotion and also had an appearance in the UK KitKat add campaign.
Jamster and the music companies promote the character extensively in every major country, charting worldwide, with TV and print advertising and in-store promotions.
More than 60 licensees have developed more than 400 products sold in more than 40 countries. |
