Genre: Cartoon; same genre as Southpark, Beavis & Butthead, Target Age Group: 15 - 25 years of age. Happy Tree Friends is an adult cartoon property which is built on a quadruple media strategy: 

1. Internet: www.happytreefriends.com had +180 million show views in 2006 39% of the show views are from Europe; At least one new episode ( 1- 2 minutes in length; more than 50 available) per month. YouTube: more than 5 Million screenings per month

2. DVD: First four DVD’s plus Box Set released in most countries in Europe. Bestseller - special interest category.

3. TV: MTV  broadcasts the show across Europe, since April of 2004. 13 half hour episodes released 2006 globally. 26 new half hour episodes for 2008.

4. Mobile: Successful Pan-European distribution for Games, Streamings, ...

Timeline: 26 new half hour episodes for 2008 - new mobile game in development for market launch spring 2008 - Advertising in YouTube with rolls and banner will be soon available - Global video game launch by SEGA planned soon.