| Heritage | ||
For nearly 100 years, the Elizabeth Arden brand has been known for high quality, innovative products, generating $1Billion in retail sales per year. Elizabeth Arden pioneered the beauty industry and believed that beauty was a combination of spirit, home and body – a concept she called “Total Beauty”. | ||
| Proven Brand Strength | ||
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Value Perception: 93% of consumers perceive the Elizabeth Arden brand as “high-end” and “elegant”.
Brand Authenticity: 73% of consumers perceive the Elizabeth Arden brand as “innovative” while 88% agree that the brand has a sense of “timeless style”.
Strong Retail Presence: From mass market to department stores. Elizabeth Arden products are sold in more than 90 countries in over 65.000 retail locations worldwide. | ||
| Licensing Opportunities | ||
| Elizabeth Arden is pursuing opportunities with branded licensees to expand its product offering into new product categories, such as apparel, fashion accessories, intimates, home & living, gifts and other categories that can embody the “Total Beauty” concept.
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High Brand Awareness: Unaided awareness in consumers aged 25-54 is 74%.