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History
In 1980, three young surfers from Southern California started Maui and Sons. They decided to start a cookie company named Maui’s Chocolate Chip Cookies. |  |
 | The cookie became an inspiration for the Maui and Sons logo. Inside, you will see elements representing the earth, sea, sky and fire.It’s a celebration of the power of nature and a tribute to the amazing creativity in everything from Maui and Sons. |
The Brand was among the fastest growing usinesses in America. Maui and Sons then transformed from a clothing manufacturer to a brand licensing company and expanded its operations internationally. |  |
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Brand Power
By carefully adding a quality roster of global licensees, which include north America, Cenmtral America, Europe, Africa, Middle East, Asia and Australia, Maui and Sons has grown to become one of the best known brands of active sports apparel and equipment worldwide. Today, the company's products are sold in over 100 countries around the globe.
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Sub-Brands and Logos
Maui and Sons has two main labels for its core consumers of fashion consciuos young adults: "Maui and Sons" and "Maui Gril". The ans Sons cookie logo and their unique Sharkman icon helped them become one of the most recognizable brands for active sportswear and now it is as popular as ever. The embodiment has become one of the best-known global icons in the active sports industry. |  |
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