 | ||
| Since the early eighties the brand Tonino Lamborghini has been known for high qualitative and innovative products which combine fashion, style and uniqueness. This brand brings the Italian style to the whole world. | ||
| Global Overview
Revenues are in excess of $100 million at retail (medium and upper price class). Through its own flagship stores, coffee lounges, and board boutiques around the world the brand is carrying out its status affirmation strategies. | ||
| Licensing
Accessories (Cosmetics, Jewels, Luggage, Writing instruments), Fashion (Apparel, Footwear, Leather accessories) | ||
 | ||
| Price Positioning
Accessible Luxury, Motor and Young fashion up to – 20% of benchmarks | ||
| Target Group
Core Target Customer: aged between (25) 30 to 45 (50), primary men who share the passion of this Italian lifestyle. | ||
 | ||
| Proven Brand Strength
Awareness: Italy 73%, UK 73%, Germany 78%, France 75%, Spain 77%, US 82%, Appeal: Italy 80%, UK 73%, Germany 75%, France 70%, Spain 75%, US 66% | ||
|
Benefits
|